5 ways a professional website will grow your business

Websites have become the go-to source for information on businesses and services. The internet has revolutionised the way people search for business services, shop for products, make appointments and more. Up to 80% of people learn more about your company via the Internet and decide whether to buy your products and services based on what they find out about your company or brand.

A website will allow you to show potential customers who you are, what you do and why they should do business with you, here’s five ways a website can grow your business.

1. Increased visibility for your business

Customers are constantly searching the web on computers, smartphones and tablets, and having a website enables them to easily find you and learn about your business. Your website can help establish your business as a going concern, communicate your brand, products and services and convey professionalism in your industry. But that’s not all – unlike traditional marketing methods (such as direct mail or print advertising) by getting online you will be able to reach more people locally or outside your region reliably and cost-effectively.

2. Builds credibility with your audience

Whilst you can build a brand presence for your business on social media, you will be restricted by the social media platform in terms of design, process and technology. A recent study found that up to 84% of consumers in the USA believe a business with a website is more credible than one that is just on social media. Most consumers want to be informed about their purchasing decisions- what they buy and from whom they buy, by not having a website you risk losing customers to a competitor who is already taking advantage of the online marketplace. A well-designed website with a clear marketing message helps customers trust you, your services and your products, and a continuously updated website shows your business is active, engaged, and showcasing your expertise and specialisation in your industry. 

3. Creates a direct line of communication between you and your customers

Having a website can help potential customers find valuable information about your products and services, business opening times, your business location and contact details. You can even include any relevant information you want your customers to have on your site such as answers to frequently asked questions, prices and rates, detailed information on products and services, client testimonials, and more at any time or place. By being online 24/7, your website can help you retain customers, reach new customers and markets, generate leads and drive sales conversions, and can allow you to update any business information and respond quickly to customers.

4. Provides a platform to launch your digital marketing strategies

A professional website gives your business a platform for all your digital marketing strategies, it provides a backbone for all your social media marketing accounts and can help you to funnel potential customers to the relevant information about your business and products, as well as providing a trustworthy way to contact and engage with your business. Your website is always there working at marketing and selling your business 24/7. This in turn will inspire trust in any potential customers and reassure current customers, which improves customer communication, satisfaction and customer retention, all while freeing up your time to focus on other business priorities.

5. Offers an insight into your business and audience

Have you ever wondered who your customers are or what your most popular products or services are, maybe you want to know why you have lower sales than normal. A website can give you valuable insight into your customer’s behaviour, from where your customers are located to what your most popular products and services are. By using your website’s analytics you can tailor your marketing strategies so you can reach thousands of potential customers again freeing up your time to focus on other business priorities.

Having a website helps you promote and sell your products and services. It allows you to distinguish your business from your competitors, especially for customers who rely heavily on the Internet to learn everything about a company. Having a website is one of a company’s most important business assets for sharing information, building credibility and standing out in crowded marketplaces.

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